Chain Reaction Cycles, the world's largest online bike store, has grown through hard work, a strong family ethos and investment in stock, systems and most importantly people. Here's the story of how they came to be where they are today. Iin 1984 George and Janice Watson made the decision to open a bike shop, which saw George leaving his job in the road service and embark on their journey into bicycle retailing and repair. Thoughts of worldwide success weren't the main priority when, armed with just a £1500 bank loan, they set up Ballynure Cycles, in the small village of Ballynure in Northern Ireland.
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